# DDG Cleansing Balm 首周可发布内容包

## 发布前统一替换项

```text
Amazon 链接：{{AMAZON_LINK}}
折扣码：{{DISCOUNT_CODE}}
产品价格：{{PRICE}}
品牌账号：{{BRAND_HANDLE}}
```

如果还没有折扣码，CTA 使用：

```text
Comment LINK for product details.
```

## 周一：内部 SEO 图文

内容类型：

```text
Carousel
```

目标关键词：

```text
best cleansing balm for waterproof mascara
```

标题：

```text
Best Cleansing Balm for Waterproof Mascara
```

首图 Hook：

```text
Waterproof mascara should not take 5 cotton pads to remove.
```

图文结构：

```text
P1: Best Cleansing Balm for Waterproof Mascara
P2: Why waterproof mascara is harder to remove
P3: What to look for: melts fast, rinses clean, less rubbing
P4: Cleansing balm vs micellar water: friction comparison
P5: DDG cleansing balm texture and removal test
P6: Save this before your next Amazon beauty order
```

Caption：

```text
Waterproof mascara, eyeliner and lash glue should not mean rubbing your eyes over and over.

A gentle cleansing balm can help melt long-wear makeup before your face wash, so your routine feels easier at night.

Save this before your next Amazon beauty order.
```

Hashtags：

```text
#cleansingbalm #makeupremover #eyemakeupremover #sensitiveeyes #amazonbeautyfinds #ddgcleansingbalm
```

CTA：

```text
Comment LINK for product details.
```

合规提醒：

```text
不要说治疗敏感眼。使用 less rubbing、gentle feel、rinses clean。
```

## 周二：KOC Reels

内容类型：

```text
Talking Reel / close-up texture
```

目标关键词：

```text
double cleansing for sensitive skin
```

标题：

```text
Double Cleansing Changed My Sensitive Skin Routine
```

开头 3 秒：

```text
I used to think double cleansing was ruining my skin.
```

分镜：

```text
1. 带妆近景，提出 over-cleansing 担忧
2. 展示防晒和彩妆残留
3. 展示 DDG cleansing balm 质地
4. 轻揉乳化，强调 less rubbing
5. 冲洗后展示 clean, not tight 的肤感
6. 结尾 comment LINK
```

口播参考：

```text
I used to avoid double cleansing because my skin felt tight after washing.

But I realized the problem was not cleansing twice. It was using products that felt too stripping.

Now I use a gentle cleansing balm first to melt makeup and sunscreen before my face wash.
```

Caption：

```text
Double cleansing does not have to mean stripping your skin.

The key is a gentle first cleanse that melts makeup and sunscreen before your face wash.
```

Hashtags：

```text
#doublecleansing #cleansingbalm #sensitiveskin #skinbarrier #amazonbeautyfinds #ddgcleansingbalm
```

合规提醒：

```text
不要说 repair damaged barrier。使用 barrier-friendly cleansing routine。
```

## 周三：折扣号 / Amazon Finds

内容类型：

```text
Image Post / Short Reel
```

目标关键词：

```text
Amazon cleansing balm finds
```

标题：

```text
Amazon Cleansing Balm Find Under {{PRICE}}
```

Hook：

```text
A cleansing balm worth saving before your next beauty order.
```

内容结构：

```text
1. 产品主图 + 价格点
2. 三条卖点：non-greasy / waterproof makeup / less rubbing
3. 质地近景
4. 防水眼妆卸除小测试
5. Comment LINK
```

Caption：

```text
Amazon beauty find for anyone who wants a cleansing balm that melts makeup, rinses clean and does not feel heavy.

Comment LINK for product details.
```

Hashtags：

```text
#amazonbeauty #amazonbeautyfinds #cleansingbalm #makeupremover #beautyfinds #ddgcleansingbalm
```

合规提醒：

```text
价格、折扣和库存必须以实时 Amazon 页面为准。
```

## 周四：内部 SEO 图文

内容类型：

```text
Educational Carousel
```

目标关键词：

```text
makeup residue and pores
```

标题：

```text
Makeup Residue and Pores: What Your Cleanser May Miss
```

首图 Hook：

```text
Your pores may not need harsher cleansing. They may need a better first cleanse.
```

图文结构：

```text
P1: Makeup residue and pores
P2: Why sunscreen and long-wear base can build up
P3: The mistake: scrubbing harder
P4: The better move: melt first, cleanse second
P5: DDG cleansing balm as a gentle first cleanse
P6: Save this before blaming your pores
```

Caption：

```text
Clogged-looking skin is not always about using stronger products.

Sometimes the first step is making sure sunscreen and makeup are fully removed without extra scrubbing.
```

Hashtags：

```text
#pores #cleansingbalm #makeupremover #skincaretips #amazonbeautyfinds #ddgcleansingbalm
```

合规提醒：

```text
不要说 shrink pores。使用 helps cleanse buildup around pores。
```

## 周五：KOC Reels

内容类型：

```text
Routine Reel
```

目标关键词：

```text
cleansing balm for acne-prone skin
```

标题：

```text
My Acne-Prone Night Cleansing Routine
```

开头 3 秒：

```text
I stopped scrubbing my skin like it was the enemy.
```

分镜：

```text
1. 达人展示夜间卸妆场景
2. 字幕：acne-prone skin does not always need aggressive cleansing
3. DDG balm 轻揉融妆
4. 第二步温和洁面
5. 结束字幕：clean, not stripped
```

Caption：

```text
My acne-prone routine is less about stripping oil and more about removing makeup, sunscreen and buildup with less friction.
```

Hashtags：

```text
#acneproneskin #acnecleanser #cleansingbalm #oilyskin #skinbarrier #ddgcleansingbalm
```

合规提醒：

```text
不要暗示治痘，不使用夸张 before/after。
```

## 周六：内部 SEO 图文

内容类型：

```text
Comparison Carousel
```

目标关键词：

```text
non stripping cleansing balm
```

标题：

```text
Non-Stripping Cleansing Balm for Sensitive Skin
```

首图 Hook：

```text
Your makeup remover should not leave your skin feeling tight.
```

图文结构：

```text
P1: Non-stripping cleansing balm for sensitive skin
P2: Why wipes and cotton pads can create more friction
P3: What sensitive skin usually wants: less rubbing, clean rinse
P4: Cleansing balm vs makeup wipe
P5: DDG texture and rinse demo
P6: Save this before your next makeup remover
```

Caption：

```text
For sensitive skin, the goal is not to scrub harder.

It is to remove makeup and sunscreen with less rubbing and a cleanser that does not leave your skin feeling tight.
```

Hashtags：

```text
#sensitiveskin #sensitiveeyes #cleansingbalm #makeupremover #amazonbeautyfinds #ddgcleansingbalm
```

合规提醒：

```text
不要说 guaranteed non-irritating。使用 gentle feel 和 less rubbing。
```

## 周日：KOC Split-Face Test

内容类型：

```text
Split-face Reel
```

目标关键词：

```text
affordable cleansing balm
```

标题：

```text
$50 Cleansing Balm vs $17 Cleansing Balm
```

Hook：

```text
Same waterproof makeup. Two cleansing balms.
```

分镜：

```text
1. 左右脸画同样 waterproof makeup
2. 左脸使用贵价 balm，右脸使用 DDG
3. 同步展示融妆速度和乳化过程
4. 冲洗后比较油膜感和残留感
5. 展示 Amazon 价格和购买 CTA
```

Caption：

```text
Price does not always tell the full story.

I tested two cleansing balms on the same waterproof makeup to compare texture, melt speed and how clean they rinse.
```

Hashtags：

```text
#cleansingbalm #makeupremover #amazonbeauty #amazonbeautyfinds #affordableskincare #ddgcleansingbalm
```

合规提醒：

```text
不要贬低竞品。只比较 texture、price、rinsing feel、makeup removal performance。
```